Amrita Rao endorses Miss Players
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ITC's Lifestyle Retailing launched 'Miss Players', trendy fashion wear for women. Targeted at the vivacious young woman between 18 – 25 years, Miss Players offers a vibrant wardrobe of cool casual-wear, exciting party-wear and chic work-wear.
Miss Players is positioned as a trendy, fashion brand for the young woman to make a lively and playful style statement. This platform of 'style with a playful side' is also reflected in the tagline for the brand – 'play it cool'.
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Well known film actor Amrita Rao, with her vibrant and youthful personality, is the face of the brand. In the brand marketing campaign, she stylishly brings alive the spirit of fun and playfulness.
The range which spans across trendy tops, funky denims, smart trousers and stylish dresses along with a whole range of cool fashion accessories has been designed keeping in mind the tastes of the female youth of the country. The Spring-Summer '07 collection that is hitting stores now has a wide range of casual-wear with colourful tees in catchy prints & motifs, smart capris and dungarees for that relaxed look. The party-wear collection with fitted tops in daring prints and detailed embroidery are sure to set the floor on fire. The work-wear collection with its banker shirts and flattering trousers are perfect for the confident working woman of today.
The right fits are quite key for this consumer, and extensive research has been done to arrive at fits which will be ideal for the silhouettes of the female youth in India. Detailed trials have been conducted across cities to validate the fits developed.
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Announcing the launch of Miss Players, Atul Chand, Vice President (Marketing) ITC's Lifestyle Retailing, said, “With Miss Players, young women will now have a complete wardrobe of cool fashion-wear under one brand. The young woman of today is fashion-aware and confident of her personal sense of style. Miss Players will offer a vibrant wardrobe keeping in mind her tastes and preferences.”
The range is attractively priced in the range of Rs.495 to Rs.995. Miss Players is currently available at select exclusive stores and at leading John Players stores in key cities. The availability of the brand will be rapidly enhanced to reach exclusive stores and multi-brand outlets in malls & high-street locations in the key consumption centres of the country.
Comments to date: 46. This is page 1 of 5.
Average Rating: 4.93 / 5.00
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Fave Movie: Vivah | 5:16 am, Mon 30th Jun 2008 |
Hi amrita I Love You I am Real Love you | |
Fave Movie: Ab Ke Baras | 6:58 am, Sat 28th Jun 2008 |
hi amrita . | |
Fave Movie: Vivah | 6:43 am, Sat 28th Jun 2008 |
hi amrita. | |
Fave Movie: Vivah | 1:50 am, Sun 15th Jun 2008 |
hi amrita ........... | |
Fave Movie: Vivah | 7:15 am, Fri 06th Jun 2008 |
hi!!!!!!! Amrita I LOVE U My name is VISHAL Sometime some girl come in life and creat good changes in life and you are one of this my life So i lovvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv u very much | |
Fave Movie: Ishq Vishq | 6:46 am, Fri 06th Jun 2008 |
the ISHQ VISHQ is beautifull story .a only one movie on spacial my life so beautifull story Amrita | |
Fave Movie: Ishq Vishq | 8:49 am, Tue 06th May 2008 |
I LOVE AMRITA | |
Fave Movie: Vivah | 12:58 pm, Wed 23rd Apr 2008 |
seen* wonderful job instead of good!! srry i didnt read ma letter b4 posting it lol i was in a hurry!!!!!!!!!!!! | |
Fave Movie: Vivah | 12:56 pm, Wed 23rd Apr 2008 |
heyy it's me again omg amrita i havent seem ur new moive let but i think u did a wonderful good!! by the way i think u r realli pretty i cant believe ma frnds think i have the exaclt same hair as u but they say i look exaclty like DEEPIKA PADUKONE!! werid lol it's tru watever ma frnds saids it's realli tru alot of frnds think ur pretty lol gtg bye love ya wish u all the btes in future | |
Fave Movie: Vivah | 6:28 am, Sat 19th Apr 2008 |
i like vivah | |
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But still if you want to just show the world that how much you love her, please go ahead and do it :-). Probably someday we will try to send the message across to her.
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