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ITC's Lifestyle Retailing launched 'Miss Players', trendy fashion wear for women. Targeted at the vivacious young woman between 18 – 25 years, Miss Players offers a vibrant wardrobe of cool casual-wear, exciting party-wear and chic work-wear.
Miss Players is positioned as a trendy, fashion brand for the young woman to make a lively and playful style statement. This platform of 'style with a playful side' is also reflected in the tagline for the brand – 'play it cool'.
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Well known film actor Amrita Rao, with her vibrant and youthful personality, is the face of the brand. In the brand marketing campaign, she stylishly brings alive the spirit of fun and playfulness.
The range which spans across trendy tops, funky denims, smart trousers and stylish dresses along with a whole range of cool fashion accessories has been designed keeping in mind the tastes of the female youth of the country. The Spring-Summer '07 collection that is hitting stores now has a wide range of casual-wear with colourful tees in catchy prints & motifs, smart capris and dungarees for that relaxed look. The party-wear collection with fitted tops in daring prints and detailed embroidery are sure to set the floor on fire. The work-wear collection with its banker shirts and flattering trousers are perfect for the confident working woman of today.
The right fits are quite key for this consumer, and extensive research has been done to arrive at fits which will be ideal for the silhouettes of the female youth in India. Detailed trials have been conducted across cities to validate the fits developed.
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Announcing the launch of Miss Players, Atul Chand, Vice President (Marketing) ITC's Lifestyle Retailing, said, “With Miss Players, young women will now have a complete wardrobe of cool fashion-wear under one brand. The young woman of today is fashion-aware and confident of her personal sense of style. Miss Players will offer a vibrant wardrobe keeping in mind her tastes and preferences.”
The range is attractively priced in the range of Rs.495 to Rs.995. Miss Players is currently available at select exclusive stores and at leading John Players stores in key cities. The availability of the brand will be rapidly enhanced to reach exclusive stores and multi-brand outlets in malls & high-street locations in the key consumption centres of the country.
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Average Rating: 4.80 / 5.00
Fave Movie: Love U Mr. Kalakaar | 2:55 am, Wed 12th Dec 2012 |
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Fave Movie: Masti | 2:05 am, Mon 10th Dec 2012 |
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Fave Movie: Welcome to Sajjanpur | 12:02 am, Sun 09th Dec 2012 |
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Fave Movie: Love U Mr. Kalakaar | 4:44 am, Sat 28th Jan 2012 |
this movie highly impressed me.This is true love based film. every one must watch and her dressing sense in this excellent.she is cute and innocent | |
Fave Movie: Ishq Vishq | 4:19 pm, Wed 11th Jan 2012 |
i love u,,,,,,uffff the way u talk.u r awsum actress GOD Bless u,,,,, | |
Fave Movie: Shikhar | 6:04 am, Wed 27th Jul 2011 |
UPp6SU wf***fxhrxben | |
Fave Movie: Ishq Vishq | 7:29 am, Tue 26th Jul 2011 |
Thank you so much for this artclie, it saved me time! | |
Fave Movie: Vivah | 4:06 am, Tue 09th Nov 2010 |
amrita raao ap bahut khubsurat hon main ap ka fain hoon ap ki vivah film bahut achchi lagi ap ka woh sarma kar baat karna i love amrita 9892848398 | |
Fave Movie: Vivah | 3:42 am, Tue 09th Nov 2010 |
9892848398 | |
Fave Movie: Vivah | 11:16 pm, Sun 19th Sep 2010 |
i want to meet u just one time in my life time. | |
Note: This is not Amrita Rao's official website. It's highly unlikely that she visits this site or even knows about it. So please dont post any personal messages to her as it wont reach her.
But still if you want to just show the world that how much you love her, please go ahead and do it :-). Probably someday we will try to send the message across to her.
You would also like to read:
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07.07.07 Amrita Rao endorses Miss Players
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27.04.07 Amrita dances to Farah's tune again
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