Amrita Rao endorses Miss Players

ITC's Lifestyle Retailing launched 'Miss Players', trendy fashion wear for women. Targeted at the vivacious young woman between 18 – 25 years, Miss Players offers a vibrant wardrobe of cool casual-wear, exciting party-wear and chic work-wear.

Miss Players is positioned as a trendy, fashion brand for the young woman to make a lively and playful style statement. This platform of 'style with a playful side' is also reflected in the tagline for the brand – 'play it cool'.

Well known film actor Amrita Rao, with her vibrant and youthful personality, is the face of the brand. In the brand marketing campaign, she stylishly brings alive the spirit of fun and playfulness.

The range which spans across trendy tops, funky denims, smart trousers and stylish dresses along with a whole range of cool fashion accessories has been designed keeping in mind the tastes of the female youth of the country. The Spring-Summer '07 collection that is hitting stores now has a wide range of casual-wear with colourful tees in catchy prints & motifs, smart capris and dungarees for that relaxed look. The party-wear collection with fitted tops in daring prints and detailed embroidery are sure to set the floor on fire. The work-wear collection with its banker shirts and flattering trousers are perfect for the confident working woman of today.

The right fits are quite key for this consumer, and extensive research has been done to arrive at fits which will be ideal for the silhouettes of the female youth in India. Detailed trials have been conducted across cities to validate the fits developed.

Announcing the launch of Miss Players, Atul Chand, Vice President (Marketing) ITC's Lifestyle Retailing, said, “With Miss Players, young women will now have a complete wardrobe of cool fashion-wear under one brand. The young woman of today is fashion-aware and confident of her personal sense of style. Miss Players will offer a vibrant wardrobe keeping in mind her tastes and preferences.”

The range is attractively priced in the range of Rs.495 to Rs.995. Miss Players is currently available at select exclusive stores and at leading John Players stores in key cities. The availability of the brand will be rapidly enhanced to reach exclusive stores and multi-brand outlets in malls & high-street locations in the key consumption centres of the country.

Comments to date: 68. This is page 1 of 7.

Average Rating: 4.91 / 5.00


dindayal from allahabad, India Fave Movie: Vivah	4:08 am, Sun 14th Mar 2010
yeh dil ki baat koi jaane na jaane main keh jaaunga, wo tere saath guzaare lamhay na bhool paaunga... teri har baat rulaaye jab mujh ko main kho jaaunga... teri yaad, aaye jab mujh ko main laut aaunga.......
kimi from badaun, India Fave Movie: Vivah	6:07 am, Thu 04th Mar 2010
hey amrita!!!!i big fan of uuuuuuu i love u and ur all movies. u r mindblowing an exellent!apki next movie kab ayegi? a i am waiting for u......
i love the movie vivah from günzburg, India Fave Movie: Vivah	1:54 pm, Wed 10th Feb 2010
iiii lloovve youuu amrita you ar so beuteful
Farah from Toronto, Canada Fave Movie: Vivah	6:39 pm, Mon 23rd Nov 2009
Amrita is a beautiful, and graceful actress! I love her to death! Her role in Vivah really proved that this girl can really do anything. I really look up to her... Btw nice pics =)
Bhavin Pandya from Baroda, India Fave Movie: Ishq Vishq	7:02 am, Wed 16th Sep 2009
hieeeee AMRITA, i am very big fan of you. I know there are many but i am special fan of you. I like u very much. I love to see your simplicity in every movie. I hope one that I ll meet you........ thats only my wish.
sarvesh kumar from Hardoi, India Fave Movie: Ishq Vishq	3:41 am, Thu 27th Aug 2009
hi iam sarvesh kumar and iam your fan i liked your muvie ishq vishq
dharmndar from delhi, India Fave Movie: Vivah	1:33 am, Fri 31st Jul 2009
hi i love you amrita very much
ankur from surat, India Fave Movie: Ishq Vishq	12:06 pm, Thu 16th Jul 2009
i love u amrita ....for ever n ever.....
ratilal chavan from mulund/mumbai, India Fave Movie: Vivah	9:56 am, Wed 01st Jul 2009
hi amrita yeh khushboo, woh aahat kiski hai, lautneki aas lagaye baithe hai, kyu na ho amrita phir se aa rahi hai, dilwalon ke khwabon mein. ab ke bar manoranjan ki khushiya pana hain short cut mein wish yu grand succcess forth coming movie love you. ratilal chavan.
Ravinder from chandigarh, India Fave Movie: Ishq Vishq	3:36 pm, Tue 03rd Mar 2009
I know u are not going to read this comments anyway u look like my girl frnd hayyyyyy wait a minute.. u r taking it in wrong way i mean my girl frnd resumbles u very much.whenever i sae u in romantic secen i feel that my girl frnd is talking to me. have a great future ahead.... I wish u best of luck. take care

Note: This is not Amrita Rao's official website. It's highly unlikely that she visits this site or even knows about it. So please dont post any personal messages to her as it wont reach her.

But still if you want to just show the world that how much you love her, please go ahead and do it :-). Probably someday we will try to send the message across to her.

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Latest comments:
	dindayal, allahabad
	yeh dil ki baat koi jaane na jaane main keh jaaunga, wo tere saath guzaare lamhay na bhool pa...
	nikki, chandigarh
	HI, AMRITA AND SHAHID AAP KI VIVAH AUR ISHQ VISHQ MOVIE KI DEEWANI HOON.AAP KI VIVAH MOVIE ITNI BAR...
	anuja teke, sangli-maha...
	hi kise ho aap aap aachi ho na u are nice take care i miss u i love u...
	sikander ali, sialkot
	i love amrita will you merry me...
	anuja teke, sangli-maha...
	hi, kise ho aap aap ko pata ha ki ma aap jise shadi karna wale hu jisa vivah movie jise sha.. jis...

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