Amrita Rao endorses Miss Players
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ITC's Lifestyle Retailing launched 'Miss Players', trendy fashion wear for women. Targeted at the vivacious young woman between 18 – 25 years, Miss Players offers a vibrant wardrobe of cool casual-wear, exciting party-wear and chic work-wear.
Miss Players is positioned as a trendy, fashion brand for the young woman to make a lively and playful style statement. This platform of 'style with a playful side' is also reflected in the tagline for the brand – 'play it cool'.
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Well known film actor Amrita Rao, with her vibrant and youthful personality, is the face of the brand. In the brand marketing campaign, she stylishly brings alive the spirit of fun and playfulness.
The range which spans across trendy tops, funky denims, smart trousers and stylish dresses along with a whole range of cool fashion accessories has been designed keeping in mind the tastes of the female youth of the country. The Spring-Summer '07 collection that is hitting stores now has a wide range of casual-wear with colourful tees in catchy prints & motifs, smart capris and dungarees for that relaxed look. The party-wear collection with fitted tops in daring prints and detailed embroidery are sure to set the floor on fire. The work-wear collection with its banker shirts and flattering trousers are perfect for the confident working woman of today.
The right fits are quite key for this consumer, and extensive research has been done to arrive at fits which will be ideal for the silhouettes of the female youth in India. Detailed trials have been conducted across cities to validate the fits developed.
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Announcing the launch of Miss Players, Atul Chand, Vice President (Marketing) ITC's Lifestyle Retailing, said, “With Miss Players, young women will now have a complete wardrobe of cool fashion-wear under one brand. The young woman of today is fashion-aware and confident of her personal sense of style. Miss Players will offer a vibrant wardrobe keeping in mind her tastes and preferences.”
The range is attractively priced in the range of Rs.495 to Rs.995. Miss Players is currently available at select exclusive stores and at leading John Players stores in key cities. The availability of the brand will be rapidly enhanced to reach exclusive stores and multi-brand outlets in malls & high-street locations in the key consumption centres of the country.
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Average Rating: 4.80 / 5.00
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Fave Movie: Welcome to Sajjanpur | 3:15 am, Fri 23rd Jul 2010 |
Hi Amrita Ji, | |
Fave Movie: Vivah | 1:49 pm, Tue 18th May 2010 |
She is d best.....Gorgeous...outstanding....she fits best with Shahid...i think she must marry him...i love her very much...she is mine favourite n will always be....if possible i would like to meet her talk to her admire her... i love her soooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo much.... she is the dearest.....Best in the world...Amrita i really love you....words fail to describe u.....the space is not enough to write abt u......the all i had written is only 1% abt her..... | |
Fave Movie: Vivah | 4:08 am, Sun 14th Mar 2010 |
yeh dil ki baat | |
Fave Movie: Vivah | 6:07 am, Thu 04th Mar 2010 |
hey amrita!!!!i big fan of uuuuuuu | |
Fave Movie: Vivah | 1:54 pm, Wed 10th Feb 2010 |
iiii lloovve youuu amrita you ar so beuteful | |
Fave Movie: Vivah | 6:39 pm, Mon 23rd Nov 2009 |
Amrita is a beautiful, and graceful actress! I love her to death! Her role in Vivah really proved that this girl can really do anything. | |
Fave Movie: Ishq Vishq | 7:02 am, Wed 16th Sep 2009 |
hieeeee AMRITA, | |
Fave Movie: Ishq Vishq | 3:41 am, Thu 27th Aug 2009 |
hi iam sarvesh kumar and iam your fan | |
Fave Movie: Vivah | 1:33 am, Fri 31st Jul 2009 |
hi i love you amrita very much | |
Fave Movie: Ishq Vishq | 12:06 pm, Thu 16th Jul 2009 |
i love u amrita ....for ever n ever..... | |
Note: This is not Amrita Rao's official website. It's highly unlikely that she visits this site or even knows about it. So please dont post any personal messages to her as it wont reach her.
But still if you want to just show the world that how much you love her, please go ahead and do it :-). Probably someday we will try to send the message across to her.
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